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Behind the Headlines with Shelley Spector

In this week's Behind the Headlines, Spector discusses event planning, how to craft something that will be successful, and the future of PR.

How To Use Google Apps to be More Productive and Awesome

Here are some of the most useful features of the Google ecosystem that may make your job as a communications or marketing professional easier.

3 Steps to Engaging Influencers on Social

Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.

Creative Headlines Will Drive PR SEO & Success in 2017

The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

4 Ways to Identify the Right Influencers

How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right for your brand.

Behind the Headlines with Kim Dixon

Kim Dixon sat down with me this week to discuss her journalism career, the intricacies of healthcare reporting, and her advice for PR professionals.

Kevin Akeroyd Talks Cision’s Role in the Rise of the Communications Cloud

Cision CEO Kevin Akeroyd recently joined SiliconANGLE’s John Furrier #theCUBE to discuss how the Cision Communications Cloud™ is trailblazing a new category in SaaS cloud technology, why earned media is every CMO’s best friend and more.

What You Need to Know About LinkedIn’s New Changes

LinkedIn recently announced significant changes to its desktop and its search functions. Here are five of the most significant changes and how to leverage the platform more effectively.

Prove Press Release Success With These 3 Key Factors

Press releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. With the right strategy, you can measure your press releases’ success more effectively and prove how valuable they are to your business.

Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps

How do you transform consumers’ wants into needs, and how do you show them that your brand can fulfill those needs? It’s simple: Identify your audience, and gear your content toward owning the solutions to their problems.

Behind the Headlines with Catriona Pollard

This week, we sat down with Catriona to discuss the PR lessons she has learned, her insights about utilizing social media, and the importance of finding (and owning!) your spotlight.

How To Create Great Content With Your Data

In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. Using owned data, businesses can identify unique trends and insights about their industry that can drive awareness, leads and sales.

Lessons from a Leader: Prioritizing the Vital Few

Business today operates at the speed of light and it can be overwhelming to ponder how to effectively get things done while driving results. Akeroyd offers a simple tip in this BizcastHQ video interview: simplify and focus on the long term.

Behind the Headlines with Phil Andrews

This week we sat down with Phil to discuss how he is driven by a profound concern for his community and the importance of seeing an increase in diversity in the PR industry!

5 Research-Backed Tips for Planning Your Content Strategy

Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results. You don’t want to shoot yourself in the foot, wasting time and resources and having little to show for it. With the following research-backed tips, however, things can be much different in 2017!

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