Best Practices
Sep 5, 2017
How to Plan for the Success of Your Earned Media Strategy
With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales.
Aug 28, 2017
10 Knock-Their-Socks-Off Press Release Headline Writing Tips
When it comes to getting more people to read your press release, nothing does the job better than a well-written headline.
Aug 28, 2017
PR 101: How to Pitch Fashion Bloggers
It is no secret that fashion blogs have become lucrative real estate for PR professionals. Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger.
Aug 16, 2017
How Earned Media Powers Lead Generation and Consumer Trust
Communication professionals face increasing challenges in delivering successful programs due to the fragmentation of media, growing power of social influencers and rising consumer distrust of traditional media. The communications world is growing more complex, yet, the opportunity for communications professionals armed with data is actually growing.
Aug 8, 2017
The “Smart Communications” Revolution: How to Optimize Earned Media Programs
Your public relations and communications programs should be the most vital part of your company’s media strategy. Why? Because consumers trust earned media more than any other marketing form.
Jul 24, 2017
How to Hit the Right Notes with Keynote Speaker Announcements
Event speakers inform, challenge and inspire; however, event speaker announcements are often less than inspirational. Here are 5 easy ways to amplify event speaker announcements.
Jul 12, 2017
Why Headlines Aren’t Enough: 5 Digital Branding Tips You Should Be Using
You spent hours constructing the most amazing piece of content. It’s ready to go and reel in your audience — and a whole new group of readers. The final step is to include a captivating title and push it out, right?
Jul 3, 2017
Why PR Should Measure by Outcomes
Hits, reach, placements — all of these are interesting metrics but they aren’t what determines whether a media campaign has been successful. Success is really about outcomes, and outcomes are the overarching goals that are surrounding the reason why a brand is reaching out to the media. Outcomes are the why of the campaign.
Jun 22, 2017
4 Keys to Distributing Public Service Announcements
Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.
Jun 21, 2017
How to Create Viral Content That Wants to Be Shared – in 6 Steps
You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends.
But what if you’re on the other side of the coin, figuring out how to create content that people will want to share?
How do you make something readers will want to put on their timelines?
Jun 16, 2017
How to Effectively Communicate Your Rebrand
Rebranding is a delicate task for brands who have a loyal customer following. Using Cision's rebrand as a backdrop, here's how PR pros can tell their best rebranding story.
Jun 14, 2017
Improve Brand Storytelling by Making Your Audience the Main Character
When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands […]
Jun 13, 2017
3 Steps to Equip Your Company Blog for the Road Ahead
Without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers.
When you’re planning your next blog post’s road trip, think through a plan that will ensure your souped-up content makes a strong impression along the way.
Jun 7, 2017
How to Boost Your Reputation on Google
Guest blogging on high-ranking sites, engaging with influencers, and being covered in the media can be a game-changer for your Google footprint. Here's how to raise up your status.
Jun 5, 2017
Guiding Customers from Inspiration to Action
We looked at a few simple & creative ways brands can create experiences that move people from inspiration to action.
