Best Practices
Nov 17, 2010
The metered approach
November 17: Readers visiting newspaper websites are increasingly being met by a subscription wall when clicking on article links, making […]
Nov 17, 2010
Marketers can’t resist big brown puppy dog eyes
In order to connect with their audience, some advertisers use humor, others use startling facts, and others still use images or themes that might elicit an emotional response. When asked about a few images often used in advertising to elicit a reaction from viewers, two in five Americans (41%) say that given the options of "a puppy", "a baby", "a sweet old lady" and "a sweet old man", a puppy is most likely to tug at their heart-strings when they see it in a commercial.
Nov 16, 2010
How to Pitch HARO Successfully
Robyn Reynolds, Organize2Harmonize: “I am a professional organizer. I responded to a reporter wanting information for an article on yard/garage […]
Nov 15, 2010
International Shareware Day
When: December 11th What: Most retailers don’t have a “try-before-you-buy” policy. Taking the tags off a new purchase usually means […]
Nov 12, 2010
PRWeb Picks: Five Releases we Love this Month
The 15 Must-Have Holiday Gifts for This Year’s Discerning Divas In consumer PR, getting your clients into the holiday gift […]
Nov 11, 2010
Is Publishing the New Marketing?
90% of buyers in the U.S. go online at some point during the buying decision and over 100 million people […]
Nov 9, 2010
Southwest Airlines Shares Tips on Shaping Your Team to Strengthen Your Brand
Linda Rutherford, Vice President of Communication and Strategic Outreach at Southwest Airlines joined Vocus for the second time to educate […]
Nov 8, 2010
Love your heart this December
When: December 2nd What: Heart disease is the overall leading cause of death for Americans, and has been for over two […]
Nov 4, 2010
RT’s, #FF’s and Thumbs-Up’s: 12 Ways to Get Creative with Twitter Thanks
Does the “thank you” lose its meaning when it’s jumbled up with everyone else’s? Perhaps. But saying thanks is still […]
Nov 3, 2010
The relationship in social media
November 3: In the dark ages before social media, relationships between journalists and their audience were considered a one-way conversation. […]
Nov 1, 2010
Support education in November
When: November 14 – 20 What:Every child in America has a right to an education, and each day almost50 […]
Nov 1, 2010
Watch your speed in November
When: November 15th What: The 1974 National Maximum Speed Law is infamous in car circles and remembered in songs and […]
Nov 1, 2010
Breathe better this December
When: December 17th What: As one of the biggest and hardest to control environmental problems in the U.S., air pollution […]
Oct 28, 2010
Rules of Thumb: Social Media Etiquette
Takeaways from #SPJ10 and the RTDNA Anyone engaging in social media and actively posting content on the web should remember […]
Oct 28, 2010
Why Using Facebook and “The Twitter” Aren’t Enough. PR is the Fuel for Social Network’s Marketing Engine
It’s important to remember that Facebook and Twitter did not start out as marketing tools. In fact, most users are on there for personal reasons, not professional. Here’s how to make sure your company isn’t turning off potential clients online.
