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Cision invites PR and marketing professionals to share their best practices and advice with the Cision Blog audience. To share your story, contact blog.us@cision.com
Contributors
Nov 15, 2016
4 PR Trends for 2017
Which trends will impact the public relations industry in 2017? Here are four you need to pay attention to as the new year nears.
Nov 3, 2016
Personal Versus Private in PR and Social Media
Reputations have been made and lost in a moment because something thought to be private went public. Here are tips to help navigate personal vs private matters.
Sep 29, 2016
5 Things to Research Before Pitching Freelancers
Before you hit send on that next pitch, here are four pieces of research you need to find and pitch the right freelancers for your brand's story.
Sep 22, 2016
4 Ways to Win Over Skeptical Consumers
Today's consumers are empowered and keeping companies honest. If you want to win over skeptics before they turn into cynics, here’s what you need to do.
Sep 16, 2016
The Secret to Creating Shareable Stories
Is creating buzz for your business on your to-do list? If you don't mind putting in the work with these 4 tips, your brand's story can be seen and shared!
Sep 15, 2016
5 Offline Marketing Tactics That Boost Social Media Engagement
Moment marketing, which creates a real-time connection between offline and online media, is gaining momentum. Learn how to use it in your social media strategy.
Sep 1, 2016
4 Things We Can Learn from PR Practitioners in Africa
I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for […]
Aug 30, 2016
Does Your Crisis Scenario Plan Need Some Love?
A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community […]
Jul 22, 2016
4 Ways to Leverage Google Analytics for PR Measurement
PR has evolved over the years, so it comes as no surprise the way we report about the success of […]
Jul 18, 2016
Brand Relevance Rests Squarely on Innovation
Even the hippest, most forward-looking companies face the specter of brand obsolescence eventually: generational attitudes evolve, social conventions change and […]
Jul 11, 2016
How to Apply Agile Methodology to Your Marketing Projects
Looking to make your workplace more efficient? Learn how agile methodology can help add structure to your time sensitive projects and improve teamwork.
Jun 21, 2016
Personal Branding: Always Be Prepared for Your Next Job Opportunity
While there are swells in job-seeking activity at specific periods of the year, such as at the very beginning of […]
Jun 9, 2016
How to Pitch Better Brand Stories
As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I […]
Jun 6, 2016
Answering ‘Why Now?’ The Best PR Pitch Is a Timely One
Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR […]
Jun 2, 2016
5 Reasons to Focus on Behavioral Data, Not Just Demographics
Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Communication professionals and influencers spoke about what data […]
