Make the Case for PR With
Multi-Touch Attribution

Data-driven PR isn’t a nicety. It’s imperative! PR measurement leads to more strategic insights, improved outcomes and increased visibility with stakeholders.

But how do you go about measuring it? Advertising value equivalencies (AVEs) and hits won’t do it. You need concrete metrics.

You can deliver with Cision’s new white paper “How to Measure PR in a Multi-Touch Attribution Model.” You’ll learn about PR’s place in measurement as well as:

  • The proven benefits of measuring your work
  • Seven types of attribution modeling and how to use them
  • Nine tips to get started with multi-touch attribution modeling today

Ready to become an even more data-savvy PR pro? Read Cision’s “How to Measure PR in a Multi-Touch Attribution Model” now!

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