Take 50 minutes to learn what fans & influencers are, and tips on how to best engage with them

Social media trainer, consultant and author of Think Like a Rock Star, Mack Collier brings you his expertise on finding the right audience for your brand. During this Cision exclusive, Collier lays out framework for companies large and small to build relationships with fans and influencers. This on-demand webinar will feature:

  • The definition of brand fans and ambassadors
  • Why fans are different than the average customer
  • What to do to motivate and activate your fans
  • 4 Ways to work with your fans
  • 10 steps to creating a fan or influencer outreach program (also found in chapter 5 of Think Like a Rock Star!)

Do you want to continue this discussion? Collier invites you to submit questions about fans and influencers, which he will answer in a post on Cision Blog. Send questions to lisa.larranaga@cision.com by Friday, October 25.

For more, visit Mack Collier’s site or get details on Cision’s media database and influencer identification tools.

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