Tips from journalists at The New York Times, USA Today and more!

With so many social media tools, news feeds, aggregate sites and deadlines competing for a journalist’s attention these days, it can be difficult and downright enigmatic to figure out what makes a sucessful pitch. PR professionals need to stand out—in a good way—to get their press releases read by a journalist or blogger, let alone seen by the businesses or consumers they wish to reach.

But how do you stand out in a journalist’s already inundated inbox without resorting to tricks or gimmicks? Even if a journalist likes your pitch, how do you get your brand’s story recognized in print, broadcast or online media? Here’s what the journalists who attended our Cision Breakfast Panel had to say.

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