Featured Case Studies
Turn data from social and traditional media into insights by using analysts that brands like the Obama Campaign relied on.
Using Cision Communications Cloud, Fingerpaint PR streamlined its previously fragmented process, showing tangible results and ROI which led to new business wins.
The lead-up to the 2012 election produced lots of chatter and data. Our analytics and reporting solution collected this data for the Obama 2012 Campaign, which used it to inform key strategy decisions.
As it launched a new product, Xerox measured the overall sentiment, volume, pull and reach of thousands of online mentions. The platform also identified the highest traffic domains and influencers.
Each month the senior executives at the Humane Society of the United States receive a report of clip counts and audience impressions, which include information on media coverage by issue and sentiment.
It used to take software company Cincom a day to generate reports. Now, with our analytics and reporting solution, it’s minutes. The reports show that Cincom increased impressions from 25,000 per month to more than 1 million.
AHIMA doesn’t do public relations in the dark. It generates reports in minutes that show how much coverage particular issues receive, which reporters cover areas of interest, and more.
In order to amp up its social media presence, a large cable provider used our social media analytics and reporting solution to track customers’ interactions with field technicians, the service itself, and billing concerns. This data helped create a better customer experience.
As a city agency that receives public funds, the New Orleans Tourism Marketing Corporation is held to a high level of accountability. That’s why it uses our analytics and reporting software to show how public relations keeps the New Orleans tourism economy strong.
Purple Communications transformed its public relations with our analytics and reporting software. The solution showed them which projects and campaigns turned into media hits.