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Recent Posts

Comms Best Practices

The Power of the African-American Audience

When crafting campaigns, brands often have reaching various language groups on their radar. Communications professionals are aware of the importance […]

Executive Insights

To Conquer Consumer Distrust, Turn to Branded Content

For better or worse, consumers are in charge of their media choices. So, if your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. The message for marketers? Stop thinking like an advertiser and start thinking like a media company.

Media Blog

CisionScoops at EW & Bloomberg, New Lifestyle Editor at TIME Inc.

Piya Sinha-Roy moves to EW, Nico Grant picks up the tech beat, and more media updates.