An Analysis of B2B Marketing’s Shifting Investment to Support Aggressive Pipeline Goals

A newly released survey conducted by Demand Gen Report reveals earned media is not only the priority of PR teams, but represents an integrated strategy approach that builds brand awareness, drives pipeline and increases revenue.

Read the complete report to dive deeper into the study’s benchmark research, and discover insights and perspective on emerging trends in earned media. Our report provides a complete picture of:

  • Shifts in spending patterns between paid, owned and earned media
  • The integration of earned media with performance marketing
  • The growing imperative for more specific measurement around earned media
  • The struggle to identify influencers to help support earned media programs

View our report to better understand the drivers for the increased reliance on earned media, and why B2B buying decisions now rely on peer review and industry thought leaders.

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