Featured Case Studies
Want to share your brand message? See how Tony Roma’s, Symmetry Software, the Newtown Memorial Fund and more have reached target audiences through Google, CBS, the Chicago Tribune and other publications.
The NALA turns to Cision’s media database, press release distribution, including PRWeb, and media analysis reporting services to maximize clients’ visibility, personalize outreach efforts and prove campaign success with tangible results.
To raise awareness of the Ebola outbreak, The Last Well used PRWeb press releases as part of its media plan. The press releases increased visibility, helping raise $60,000 and save 8,600 lives.
Instead of blasting every reporter in L.A. with an email, the County of Los Angeles switched to targeted press releases and found they delivered better results.
An award-winning restaurant with 160 locations in 34 countries, Tony Roma’s increased its brand awareness using press releases that delivered publicity across radio, TV, print and online outlets.
News coverage drove awareness for the Newtown Memorial Fund, a nonprofit dedicated to helping the families and community affected by the Sandy Hook Elementary tragedy. As headlines faded, it turned to our news releases to reach a broader audience.
Symmetry Software is the expert in payroll tax solutions, but its niche market made it difficult to get the word out. Our news releases delivered publicity that helped frame the company as industry thought leaders.
Within hours of publishing a news release about its technology, an outlet contacted Menus That Talk. Its story made it to the front page of the Chicago Tribune’s site, on FOX and CBS affiliates and many other publications.
ExpertBail wanted to counter misperceptions of its industry. Through targeted online news releases, it built a trusted brand, gained nearly 20,000 Facebook fans and grew its online presence.
A small business attempting to drive brand awareness, POS Supply Solutions turned to our online news releases. It saw spikes in website traffic and sales accompanying its news releases.
Convoy of Hope calls its greatest weapon stories related to its feeding initiatives. When outlets covered its news releases, it found that other outlets picked it up and posted it, too.
The Arlington Convention & Visitor’s Bureau switched to a competitor of Cision, but quickly found the new PR software provider didn’t meet its needs. It switched back to our news releases and media monitoring after only three months.