Featured Case Studies
Don’t let news or customer reviews pass you by. The Cision family has helped Microsoft, Xerox, the County of Los Angeles and more move at the speed of the Internet, proactively address brand issues, and capitalize on opportunities.
Using Cision Communications Cloud, Fingerpaint PR streamlined its previously fragmented process, showing tangible results and ROI which led to new business wins.
Social media monitoring by hand killed Waterhouse PR’s productivity. That’s why they switched to Visible Intelligence.
Tired of shuffling between five PR platforms, JetBlue turned to Cision for its media database, media monitoring, broadcast monitoring and media distribution software.
Xerox expected a stir when it launched the ColorQube. To stay on the pulse, it used our social intelligence software to monitor Twitter and the blogosphere, gaining insights into the product’s reception and how to improve subsequent launches.
The Humane Society of the United States uses our media monitoring software to track national media coverage for 300 issues related to animal welfare. It automatically receives an average of 450 news clips per month, enabling the organization to do more proactive media outreach
With 50 million social posts on Election Day alone, the Obama 2012 Campaign used our social intelligence software to monitor social and assess conversations of key audiences in swing states and respond accordingly.
The PA Breast Cancer Coalition needed a media monitoring solution that fit within its budget. Our customized solution enabled them to search and instantly download all broadcast TV media clips.
A premier pediatric hospital, All Children’s Hospital uses our social media monitoring software to communicate in real-time with patients, staff, the media and more. It even tracks how breaking news, such as a tropical storm, might impact operations.
Clipping articles from newspapers and scanning news online meant the County of Los Angeles responded to news 12 hours too late. Our media monitoring fed it news as it broke, helping it take a proactive approach to building a response plan and strategy.
Sherwood Outdoor wanted to capture the amount of exposure its signs received through TV, film and print articles. With our media monitoring software, the ad agency saw dramatic increases in quality and quantity of coverage received.
As it grew, The Brand Amp couldn’t monitor all the coverage it generated. Our comprehensive media and social monitoring now does the work for the California-based marketing agency.
The Arlington Convention & Visitor’s Bureau targets such a large volume of influencers and sends so many press releases that it needs an efficient system for monitoring those outlets. It relies on our media monitoring solution to stay updated.
Our social intelligence software helped a large cable provider search millions of posts for specific words, phrases and error messages. With this information, the provider improved customer service, addressed technical issues faster, and was able to track its brand perception.
A pharmaceutical company used our social intelligence software to track organic conversations, identify an effective messaging strategy, and engage smokers. Bumps in sales and positive brand perception soon followed.