Cision Global Insights provides the social data and analysis today’s marketer relies on to run a competitive and fully integrated marketing program.

Turn social into insights

Transform social media activity into actionable customer comprehension that highlights their needs and help you build winning strategies—whether launching a product, targeting a new audience or pivoting an existing strategy.

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Maximize Effectiveness

Increase marketing effectiveness

Build and refine programs with instantaneous social media feedback. Go beyond evaluating conversation volume and rely on Cision Global Insights to help you determine your messaging’s impact and improve campaigns on the fly.

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Get Multi-Channel Metrics

Deliver the right message at the right time

Get the most from your marketing with multi-channel recommendations and performance metrics. See what messages and channels resonate, understand the memorability of earned media, and adjust budgets and strategies for maximum impact.

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Understand Social Analytics

Maximize social efforts

Ensure your social media campaigns reach target audiences and trigger conversations by understanding which platforms matter to your audience, what content sparks sharing, how and when to engage, and which influencers drive conversation.

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Find influencers with impact

Once you discover who impacts digital conversations most, adapt your campaign to ensure you make the most of their influence. Let the most impactful voices drive your campaign to success.

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Meet Our Lead Analysts

Mathilda Joubert

Mathilda has more than 13 years experience in developing and managing complex multi-country measurement programs for global organizations. She serves as a Cision Insights Vice President and consults with automobile manufacturers, biotech and pharma companies, and non-profit organizations.

Craig Mitchell

Craig has more than 20 years’ experience in communication managing large-scale PR and measurement programs for top-tier clients in the financial services, consumer goods and technology sectors. He currently serves as an Insights Vice President with the Cision Global Insights group.

Michelle Vangel

For more than 15 years, Michelle has helped clients harness the power of social and traditional media to achieve business results. She currently leads the Travel/Hospitality vertical team as Insights Vice President.

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