Sep 6, 2017
The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, with brands adopting the celebrity endorsement strategy for the age of social media by contracting online personalities to help extend their company's reach.
May 3, 2017
When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here's why brands should care.
May 2, 2017
Combine social media and PR together like PB&J to explode your visibility. Here's how to do it.
Apr 27, 2017
Cision's social media manager Bruce Kennedy gives us five takeaways from the #CisionWorldTour in Chicago.
Apr 21, 2017
John Hall's latest infographic shows what consumers are looking for in brands they trust.
Apr 18, 2017
Here are three tactics to help you get the most of your martech stack.
Apr 14, 2017
Academic whitepapers regarding investor relations tend to disappoint me. The lionshare I have read (or snoozed through) are invariably based […]
Apr 13, 2017
Companies have a story to tell, and the media needs to tell a story. Here's how to help the media tell a better story.
Apr 10, 2017
How to pitch the always-on-the-move travel journalists? Follow these six tips.
Apr 7, 2017
The discussion of company guidance vs. meeting consensus estimates is hardly new. Certainly, in the mid-2000’s (thanks, Enron!) the practice […]
Apr 6, 2017
Insights from today's Forrester Consumer Marketing Conference include three listening lessons from leaders at Adobe, Forrester and Cision.
Apr 5, 2017
Top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations.
Apr 5, 2017
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?
Apr 4, 2017
The latest release of the Cision Communications Cloud™ is designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.
Mar 31, 2017
When the most retweeted man in marketing makes a point, you listen.