To initiate client love, it’s important that teams dig deep – successful PR professionals get there with clients by being by their side through good times and bad; by knowing the ins and outs of their business; and by providing trusted, strategic counsel along the way.
Cision CEO Kevin Akeroyd recently joined SiliconANGLE’s John Furrier #theCUBE to discuss how the Cision Communications Cloud™ is trailblazing a new category in SaaS cloud technology, why earned media is every CMO’s best friend and more.
Megyn Kelly, Anderson Cooper and Rachel Maddow are some of the top names in political news coverage today. Although it would be ideal to engage with these journalists, chances are you won’t be able get their attention. Instead of targeting only a handful of the most popular names, there are thousands of other journalists you can create relationships with that are reporting on similar topics. Using the Cision Communication Cloud™’s Influencer Search, you can identify influencers discussing key topics that are important to your brand. To demonstrate this, we used the new cloud to discover the top inauguration media influencers you might not know about.
In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. Using owned data, businesses can identify unique trends and insights about their industry that can drive awareness, leads and sales.
Treating live video as distributed content and having an archive of past live videos make the likelihood of views much greater than single-platform, real-time exclusive content. Jim Dougherty dissects stats on Live Video for marketing and communications professionals in this week’s trends article.
There are apps that give you the capability to incorporate Facebook Messenger bots into your workflow for very little cost, and with little to no understanding how to code. Jim Dougherty shares some of the best tools to consider for your brand in this week’s trends post.
Sarah Clark, President of award-winning PR firm Mitchell discusses how marketers can choose the right influencer to drive their brand success by referencing health brands that have successes using brand influencers.
Jim Dougherty explains how Facebook’s unified inbox works, and goes in-depth about how customer service (social care) occurs on each of Facebook’s platforms.
As 2016 draws to a close, it’s natural to reflect back on the year that was. Here are five things to celebrate in today’s amazing digital marketing world.
How does influence occur on social media? Find out why bonding and bridging social capital may be the key to effectively influence prospects with social media.
Thinking of trying out Instagram Stories in your marketing? Discover why the demographics and usability of the platform are important and how to use them.
If visitors are bouncing from your site and customers aren’t opening wallets, you have a problem. By gathering data, you can deliver better experiences for all.