Trends

Are you in love with your clients? You should be.

To initiate client love, it’s important that teams dig deep - successful PR professionals get there with clients by being by their side through good times and bad; by knowing the ins and outs of their business; and by providing trusted, strategic counsel along the way.

Kevin Akeroyd Talks Cision’s Role in the Rise of the Communications Cloud

Cision CEO Kevin Akeroyd recently joined SiliconANGLE’s John Furrier #theCUBE to discuss how the Cision Communications Cloud™ is trailblazing a new category in SaaS cloud technology, why earned media is every CMO’s best friend and more.

25 Inauguration News Media Influencers You Might Not Be Following

Megyn Kelly, Anderson Cooper and Rachel Maddow are some of the top names in political news coverage today. Although it would be ideal to engage with these journalists, chances are you won't be able get their attention. Instead of targeting only a handful of the most popular names, there are thousands of other journalists you can create relationships with that are reporting on similar topics. Using the Cision Communication Cloud™'s Influencer Search, you can identify influencers discussing key topics that are important to your brand. To demonstrate this, we used the new cloud to discover the top inauguration media influencers you might not know about.

How To Create Great Content With Your Data

In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. Using owned data, businesses can identify unique trends and insights about their industry that can drive awareness, leads and sales.

How to Get Better Live Video Reach

Treating live video as distributed content and having an archive of past live videos make the likelihood of views much greater than single-platform, real-time exclusive content. Jim Dougherty dissects stats on Live Video for marketing and communications professionals in this week's trends article.

How To Create a Simple Facebook Messenger Bot

There are apps that give you the capability to incorporate Facebook Messenger bots into your workflow for very little cost, and with little to no understanding how to code. Jim Dougherty shares some of the best tools to consider for your brand in this week's trends post.

Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing

Sarah Clark, President of award-winning PR firm Mitchell discusses how marketers can choose the right influencer to drive their brand success by referencing health brands that have successes using brand influencers.

How To Listen Better With Facebook’s Unified Inbox

Jim Dougherty explains how Facebook's unified inbox works, and goes in-depth about how customer service (social care) occurs on each of Facebook's platforms.

Applying the SWOT Analysis to a Shifting Industry

The greatest opportunity for PR is to take a step back and recognize where the world is heading, where consumer habits are heading and be the first to create the best relationships and solutions.

5 Things to Give Thanks for in Today’s Digital Marketing World

As 2016 draws to a close, it’s natural to reflect back on the year that was. Here are five things to celebrate in today's amazing digital marketing world.

How to Influence People Effectively With Social Media

How does influence occur on social media? Find out why bonding and bridging social capital may be the key to effectively influence prospects with social media.

4 PR Trends for 2017

Which trends will impact the public relations industry in 2017? Here are four you need to pay attention to as the new year nears.

How to Create Fascinating Content with Instagram Stories

Thinking of trying out Instagram Stories in your marketing? Discover why the demographics and usability of the platform are important and how to use them.

How to Use Data Insights to Craft a Clever Content Strategy

If visitors are bouncing from your site and customers aren’t opening wallets, you have a problem. By gathering data, you can deliver better experiences for all.

Twitter Engagement Actually Translates into Votes

If you are running for office and no one is tweeting about it, you are likely going to lose your election. At least that’s what last night’s election has shown.

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