The Best Multimedia Content Guide for PR Success
Download Your Copy
Cision Product News
Jan 10, 2018
Cision Enters the New Year with Acquisitions that Enhance Media Monitoring and Analysis
Here at Cision® we had a very busy holiday season. On December 20 we announced the acquisition of CEDROM-SNi Inc., a Montréal-based firm specializing in digital media monitoring […]
Dec 15, 2017
Welcome to The New Cision® Blog
You may have noticed that a few things have changed around here. Today, we launched the new optimized version of […]
Dec 12, 2017
How to Harness the Power of HARO For More Earned Media
News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. […]
Dec 6, 2017
How to Spearhead The Convergence of PR And Marketing
Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and […]
Nov 28, 2017
Why Small Businesses Need a Media Database
Why should small businesses invest in a media database and earned media overall? Read on to find out.
Nov 27, 2017
Jay Baer Asks [VIDEO]: Is Earned Media and Influencer Attribution Reality or Wishful Thinking?
In this video, Baer looks at a problem that plagues the industry — earned media attribution.
Nov 21, 2017
How to Use Dynamic Listening to Reach New Customers
With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It's no longer just the mainstream media that needs to be taken into account.
Nov 7, 2017
How Cision® Impact Measures Earned Media
For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications.
Oct 31, 2017
PR Attribution Has No Silver Bullet
Werewolves, vampires, ghosts and goblins all have one thing in common — they are fantasies and when brought into the light of day most of them will turn to dust.
Oct 24, 2017
Announcing: Cision® City, Our New Online Customer Community
Have you ever had a question about Cision® but just didn’t feel like stopping what you were doing long enough to call us? Or maybe your question was too inside for your rep or our support line — something that only another PR person would understand.
Sep 21, 2017
Get More From The Relationship With Your Press Release Provider
At some point in your life, you may have had to “define the relationship” with someone. It’s that critical, yet sometimes awkward, point in the relationship where two people sit down and ask, “What are we?” Chances are, you haven’t given this a second thought when it comes to your newswire provider.
Aug 31, 2017
Getting to Know Cision® Communications Cloud® — with Jay Baer
Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss the Cision® Communications Cloud®.
Aug 8, 2017
PR Measurement’s Secret Weapon Integrated UTMs
It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which campaign is worth running again?” or “Which channel is driving the most results?” doesn’t have to resort to “we think” or “it looks like” to provide analysis on the effectiveness of a given campaign.
Aug 3, 2017
The Cision Communications Cloud™ Receives its First Industry Recognition
The party never stops at Cision. We just finished celebrating our 150th anniversary (and brand launch, and IPO!) and now we're strapping our party hats back on to celebrate a decade of CODiE Award wins for Cision.
Jul 20, 2017
Turning Insights into Impact – Cision releases Cision Communications Cloud™ Updates
Since its launch last fall, the Cision Communications Cloud™ has empowered PR professionals and communicators to manage their entire communications campaigns from one comprehensive platform. Now, we’re taking that to the next level with the latest product updates.