Best Practices

This week, Krysten sat down with us to discuss her passion for the industry, the importance of brand personas, and remaining authentic throughout your messaging.

Julia Rabin - February 17, 2017

To initiate client love, it’s important that teams dig deep – successful PR professionals get there with clients by being by their side through good times and bad; by knowing the ins and outs of their business; and by providing trusted, strategic counsel along the way.

Cision Contributor - February 14, 2017

In this week’s Behind the Headlines, Spector discusses event planning, how to craft something that will be successful, and the future of PR.

Julia Rabin - February 13, 2017

Here are some of the most useful features of the Google ecosystem that may make your job as a communications or marketing professional easier.

Jim Dougherty - February 13, 2017

The PESO model is all about taking a smarter, more strategic approach to communications across your organization to create better outcomes for your customers and your bottom line. As long as you make that clear in your presentation, you should have little trouble getting the green light to implement the PESO model.

Gini Dietrich - February 6, 2017

The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

Cision Contributor - February 3, 2017

How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right for your brand.

Maria Materise - February 2, 2017

Kim Dixon sat down with me this week to discuss her journalism career, the intricacies of healthcare reporting, and her advice for PR professionals.

Julia Rabin - February 2, 2017

This week, MJ sat down with us to talk about her career, the strategies she takes to prioritize clients, and setting up her organization for success.

Julia Rabin - January 27, 2017

Foodies are strong influencers on social media, and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel to turn them into their most powerful brand advocates. This post shares four ways to turn modern foodies into raving fan customers.

Cision Contributor - January 26, 2017

Cision Director, Communications Stacey Miller shares how effective influencer marketing can garner earned media lift, social media lift, client retention, crisis mitigation and more as a preview to her Cision Webinar.

Stacey Miller - January 25, 2017

Press releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. With the right strategy, you can measure your press releases’ success more effectively and prove how valuable they are to your business.

Maria Materise - January 24, 2017

How do you transform consumers’ wants into needs, and how do you show them that your brand can fulfill those needs? It’s simple: Identify your audience, and gear your content toward owning the solutions to their problems.

Cision Contributor - January 20, 2017

This week, we sat down with Catriona to discuss the PR lessons she has learned, her insights about utilizing social media, and the importance of finding (and owning!) your spotlight.

Julia Rabin - January 19, 2017

This week we sat down with Phil to discuss how he is driven by a profound concern for his community and the importance of seeing an increase in diversity in the PR industry!

Julia Rabin - January 13, 2017
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