Best Practices

Behind the Headlines With Krysten Copeland

This week, Krysten sat down with us to discuss her passion for the industry, the importance of brand personas, and remaining authentic throughout your messaging.

Are you in love with your clients? You should be.

To initiate client love, it’s important that teams dig deep - successful PR professionals get there with clients by being by their side through good times and bad; by knowing the ins and outs of their business; and by providing trusted, strategic counsel along the way.

Behind the Headlines with Shelley Spector

In this week's Behind the Headlines, Spector discusses event planning, how to craft something that will be successful, and the future of PR.

How To Use Google Apps to be More Productive and Awesome

Here are some of the most useful features of the Google ecosystem that may make your job as a communications or marketing professional easier.

How to Gain Executive Buy-In for Switching to the PESO Model

The PESO model is all about taking a smarter, more strategic approach to communications across your organization to create better outcomes for your customers and your bottom line. As long as you make that clear in your presentation, you should have little trouble getting the green light to implement the PESO model.

Creative Headlines Will Drive PR SEO & Success in 2017

The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

4 Ways to Identify the Right Influencers

How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right for your brand.

Behind the Headlines with Kim Dixon

Kim Dixon sat down with me this week to discuss her journalism career, the intricacies of healthcare reporting, and her advice for PR professionals.

Behind the Headlines with MJ Pedone

This week, MJ sat down with us to talk about her career, the strategies she takes to prioritize clients, and setting up her organization for success.

How Social Media Redefined What It Means to Be a ‘Foodie’

Foodies are strong influencers on social media, and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel to turn them into their most powerful brand advocates. This post shares four ways to turn modern foodies into raving fan customers.

5 Ways Influencer Targeting Can Generate Earned Media Lift

Cision Director, Communications Stacey Miller shares how effective influencer marketing can garner earned media lift, social media lift, client retention, crisis mitigation and more as a preview to her Cision Webinar.

Prove Press Release Success With These 3 Key Factors

Press releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. With the right strategy, you can measure your press releases’ success more effectively and prove how valuable they are to your business.

Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps

How do you transform consumers’ wants into needs, and how do you show them that your brand can fulfill those needs? It’s simple: Identify your audience, and gear your content toward owning the solutions to their problems.

Behind the Headlines with Catriona Pollard

This week, we sat down with Catriona to discuss the PR lessons she has learned, her insights about utilizing social media, and the importance of finding (and owning!) your spotlight.

Behind the Headlines with Phil Andrews

This week we sat down with Phil to discuss how he is driven by a profound concern for his community and the importance of seeing an increase in diversity in the PR industry!

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